Jaleel White is Getting Into the Weed Business

We affectionately know him as Steve Urkle from Family Matters. Jaleel White is cashing in on that name to start his own business, itsPurpl from Purpl Urkle and 710 labs.

White’s brand of cannabis will drop on 4/20 in California. Yes, you recognize that date as a holiday of sorts for weed lovers everywhere.

According to the itsPurpl website, this venture was set in motion a few years ago. The child actor says for more than 2 decades his likeness was being used on cannabis products but in 2018 a new partnership was formed. Read more about that here.

When you see the logo and packaging it’s obvious that this is White’s line of products. The logo is his iconic character’s likeness, so basically his younger self. The packaging has sayings like “Hi Laura”, which was always Steve’s affectionate greeting for his lady love Laura Winslow on Family Matters. The packaging also says, “Did I Doink That”. That’s a play on Steve’s famous words “Did I Do That”, after an act of clumsiness.

The company is also selling apparel and accessories featuring the Purpl Urkle logo.




Julie Morgan

Julie Morgan

Julie can be heard Monday through Saturday from 10am-3pm.

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